Encourages reading.
- Most people overestimates the time needed to read an article.
- Having ERT subconsciously tells them that it’ll take less time than they thought.
- Try: Which encourages you more to start reading?
- How to build a reading habit (4-min read)
- How to build a reading habit
Better reading experience.
- The best reading experience usually comes if the readers finish the article in one go.
- If unfinished, coming back to it later may takes away the atmosphere the author would like to set up.
- Having ERT allows the readers to set aside enough time to finish the article, so they’re more likely to finish it in one go.
- Example: If James has 10 mins to spare, knowing that your article takes less than that makes it more likely for him to read it.
