VEED used a smart, specific strategy to achieve search rankings quickly.
They focused on building out very detailed landing pages for unique-use cases that potential users were searching for. These included keywords and phrases such as 'translate video', 'add subtitles to video', and 'video meme maker', (to name a few). You can see these pages linked from the VEED footer.
To kick off, you need to identify keywords with higher search volumes and lower competition. This often means going niche. Learn from VEED: deconstruct aspects of your product into specific use cases and create search-optimized, deep-dive pages for each of them.
SEO is not a quick win but the gains compound, and the only outlay is time.