قائمة الخدمات الرقمية والتجارب المتقدمة
Here is a table listing some of the most advanced digital services a marketing agency could provide in 2023, along with a brief explanation of each:
Digital Service | Explanation |
AI Content Creation | Using AI to generate unique blog posts, social media captions, ad copy, etc. |
Predictive Analytics | Leveraging data to make predictions about future trends and customer behavior. |
AI-powered Marketing Automation | Automating repetitive marketing tasks and workflows using artificial intelligence. |
Programmatic Advertising | Using automated systems to buy/sell digital ad inventory through exchanges and auctions. |
Data Visualization & Dashboards | Transforming data into interactive visualizations and dashboards to uncover insights. |
Marketing Analytics | Leveraging statistical models and data analysis to quantify marketing performance and optimization. |
Agile Marketing | Adopting agile methodologies to enable faster, iterative marketing planning and execution. |
Machine Learning APIs | Providing machine learning capabilities through easy-to-integrate APIs. |
Conversational Ads | Creating interactive, conversation-based ads for digital assistants like Alexa. |
Augmented Writing | Using AI to suggest improvements to draft marketing copy. |
Intelligent Content Curation | Automating aggregation and sharing of relevant third-party content. |
Predictive Lead Scoring | Using machine learning to assign priority scores to leads based on likelihood to convert. |
Content Personalization | Tailoring content to specific users based on profiles, behaviors and preferences. |
Natural Language Generation | Using AI to generate human-like text tailored to specific audiences. |
Sentiment Analysis | Analyzing customer sentiment from content to guide marketing and product decisions. |
Corporate Search Engine | Developing a custom search engine tailored to a company's internal data and documents. |
Process Automation | Streamlining business processes by automating repetitive tasks using AI. |
Personalization Engines | Using data and algorithms to tailor content/recommendations for each customer. |
IoT Integration | Connecting products and services to the Internet of Things for real-time data. |
Social Listening & Monitoring | Tracking brand mentions and trends on social media. |
Marketing Mix Modeling | Analyzing how different marketing channels contribute to sales and ROI. |
Lifetime Value Predictions | Predicting future lifetime value of customers based on past behaviors. |
Attribution Modeling | Determining which touchpoints influence conversions to optimize spending. |
Customer Data Hygiene | Maintaining clean, updated customer contact data. |
Security & Compliance Consulting | Ensuring brands follow data and cybersecurity regulations. |
Digital Forensics | Investigating cyber attacks, data breaches, and security incidents. |
Desktop/Mobile App Development | Building custom desktop or mobile apps. |
Blockchain Applications | Utilizing blockchain for transparent digital marketing supply chains. |
Drone Videography | Using drones to capture unique aerial footage. |
Customer Data Platforms | Centralizing customer data from all sources into one platform. |
Customer Journey Analytics | Visualizing and analyzing how customers interact across channels. |
Account-Based Marketing Platforms | Targeting specialized outreach and content to specific accounts. |
Marketing Campaign Management | Comprehensive tools to plan, execute, and monitor marketing campaigns. |