Think about any big name brand, Coca-Cola, Google, Apple, Nike, I’m sure you can all think of their logo, their general tone of voice and their general colour schemes used. Why are these things so memorable at the drop of a hat? Yep, you guessed it – repetition.
Repetition is a crucial element when it comes to branding design, both in terms of keeping your branding consistent and in terms of tying your items together.
Lets have a look at a branding example by Michelle Wang. As you can see, this identity uses a consistent colour palette and consistent logo application, right down to consistent margin spacing.
Repetition is a key element when it comes to branding, but it can also make for beautiful one-off designs. For example, repetition is a key ingredient when it comes to creating patterns and textures.
Check out this packaging design by Nastya Chamkina that uses repetition to create a beautiful pattern. Patterns don’t have to be dull and floral like dusty old curtains, they can be fun and effective. So, why not implement repetitive patterns into your next design?
Want some more inspiration like the beautiful pattern-based branding below? Be sure to swing by this article of 50 gorgeous geometric patterns designs in graphic design!
