As species, human beings are scientifically proven to be drawn to symmetry. We find symmetrical faces, patterns and designs generally more attractive, effective and beautiful.
Symmetry is used a lot in logos in order to create a harmonious and balanced design. Some examples of large brands with symmetrical logos are Target, McDonald’s, Chanel, Starbucks, etc.
Of course, symmetry is not always an option for every design, and nor should it be. There’s a fine line between a design looking balanced and symmetrical, and looking like one side was copied, flipped and pasted to the left. So instead of trying to achieve perfect symmetry, instead try to introduce subtle elements of symmetry into your design.
For example, this wedding invitation uses a high degree of symmetry, but it it’s not perfectly mirrored. Instead, the designer has chosen to adjust the illustrations to fit the type and the message in subtle ways that keep the design symmetrically balanced and ordered, but not too blatantly mirrored, creating a delicate, romantic and balanced design.
Symmetry isn’t always as obvious either, sometimes it is subtle, sometimes you may not even notice it. A prime example of invisible symmetry can be found in editorial design, and more specifically text boxes. Open up any magazine you have laying around and chances are in a longer articles you’ll notice that the body copy has been split up into columns of text, and these columns are often symmetrically sized to keep things legible, neat, as well as visually appealing.
Check out this annual report spread design by Brighten the Corners and Anish Kapoor that draws attention to the symmetricality of the text columns by mirroring them on either side of the spread.
By using a bit of symmetry in your layout, you can create a sense of balance and order. So, next time you’re designing a publication design, or a design with a lot of type, pay attention to how much (or how little) symmetry you’re using. If your design doesn’t look quite right, have a go at toying with your symmetry, whether this be increasing it or decreasing it.