Slide 3: Solution (1)

Assuming that your introductory slide has already explained what your business does, use this opportunity to highlight the unique benefits of your offering.

Objective: Clearly present your business offering and what sets it apart.

Avoid discussing features, as the pitch deck is meant to be a high-level overview. Instead, focus on what makes your offering valuable to your customers and what sets it apart from other existing solutions.

Ideally, your solution should be simple and highly scalable. This is because as an early-stage startup, you may not have the capacity to deal with complexity, and scalability is a prerequisite for rapid growth. Keep in mind that growth potential is a mandatory quality for startups looking to attract funding.