In today's startup world, investors are savvy and require concrete evidence before investing. They understand that most early-stage startups fail because they create something that the market doesn't need.
To catch the attention of investors and potential partners, you need to nail this part of the presentation. However, to do that, you must put in some work before creating the pitch deck. In the early stages of your venture, this usually means running idea validation experiments. After launching the first version of your product, it means measuring traction, growth, and ideally selecting a KPI that is a good leading indicator of product-market fit.
If you have done this work effectively and the evidence supports that you are moving towards PMF, all you need to do in this slide is present the information as clearly as possible.
For a longer presentation, it's a good idea to present multiple metrics that speak favorably of your business. For a short pitch, however, it's best to focus on one or two metrics at most. Ideally, this would be the month-over-month growth (programs like Y Combinator expect at least 15% month-over-month growth) in financial and usage terms. Choose an appropriate usage KPI to strongly suggest PMF.
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