Once everything is prepared and ready hit that publish button and get it out into the world.
Here are some ideas for promotion:
- Tweet about it (obviously)
- Send DM’s to anyone who showed interest. Depending on the amount you might be able to reply to them (I like replying because it creates more engagement than a closed DM).
- Send it to a couple of close friends on Twitter and ask them to amplify it for you.
- Email people. I’ve found my email list to be the best promotional tool this year. People on my list are much more engaged than anyone on Twitter and they have proved to LOVE to support me. (if you don’t have a list, start now to build one, even if you don’t plan on having a ‘newsletter’ yet.)
- Post in communities. If you are part of any communities outside of Twitter like Facebook groups or cohort based courses or paid communities. Post it up as a win (not to be spammy). Lot’s of people will be happy to amplify you and celebrate with you (and of course, download it).