Why does this work?
- The hook template is simple and easy to follow, making it accessible for a wide range of users.
- The "I used to" and "But now I'm" structure creates a clear and powerful contrast that draws readers in.
- By sharing a personal story, the hook creates an emotional connection with readers, making it more likely that they will engage with the content.
Hook Template
I used to (previous situation)
But now I’m (current situation)
Here's the story.
Example