Why does this work?
- The hook format is concise and easy to read, making it suitable for Twitter's character limit.
- The use of personal experience (I used to) and contrast (Today) creates an engaging and relatable story for the reader.
- The takeaway/positive message at the end of the hook provides a clear value proposition and encourages the reader to engage with the tweet.
Hook Template
I used to (do this thing #1)
Today I (how thing #1 changed)
(Takeaway/positive message)
Example