Why does this work?
- The hook is relatable to many people, as everyone has experienced a lack of skill in some area.
- The promise of avoiding common mistakes is enticing and provides a solution to the problem presented.
- The use of a guarantee adds an element of authority and confidence to the hook, making it more compelling.
Hook Template
Most people suck at (skill).
But if you avoid these X common mistakes, I guarantee you won’t:
Example