Why does this work?
- It presents a bold claim about a skill that will give the reader an advantage over the majority of people.
- It creates a sense of urgency by implying that the reader has been failed in some way, and that they need to learn these lessons to succeed.
- It promises a clear and actionable solution with seven powerful lessons to become skilled in the identified area.
Hook Template
(Skill) gets you ahead of 94% of people in life.
But your (something/someone) failed you.
7 powerful lessons to turn you into a skilled (skill):
Example