Why does this work?
- The hook is attention-grabbing and creates a sense of mystery by suggesting that there are books out there that can change your life that you have never heard of before.
- It uses numbers to create a sense of specificity and concreteness, making it more compelling and shareable.
- It implies that the reader is missing out on something important, creating a sense of urgency and FOMO that can encourage clicks and engagement.
Hook Template
X books you've never heard of that will change your life:
Example