Why does this work?
- It creates a sense of exclusivity by implying that only a small percentage of people have access to the best content on Twitter.
- It appeals to people's desire for self-improvement and the idea of learning through social media.
- It promises to offer valuable content in a specific format (threads), which is a popular and easy-to-digest way of consuming information on Twitter.
Hook Template
Twitter is free university.
But 98.8% missed out on the best content on this platform.
Here are the best threads from 2022:
Example