Why does this work?
- The hook implies that the information presented is not commonly known, which piques people's curiosity.
- The use of a number creates a sense of urgency and importance, encouraging people to read the thread.
- The phrase "most people spend their entire lives avoiding" implies that the information presented is uncomfortable or unsettling, making people more likely to engage with the content.
Hook Template
X uncomfortable truths most people spend their entire lives avoiding:
Example