321 real-world gen AI use cases from the world's leading organizations

Here’s a snapshot of how 321 of these industry leaders are putting AI to use today, creating real-world use cases that will transform tomorrow.

Retail & Consumer Goods

• Best Buy is using Gemini to launch a generative AI-powered virtual assistant this summer that can troubleshoot product issues, reschedule order deliveries, manage Geek Squad subscriptions, and more; in-store and digital customer-service associates are also gaining gen AI tools to better serve customers anywhere they need help.
• BrainLogic uses Anthropic’s Claude models on Vertex AI to power Zapia, a personal AI assistant that caters to the Latin American market's preference for conversational commerce. Zapia supports millions of users with product discovery, local business searches, and purchase assistance, resulting in over 90% positive user feedback.
• Cainz, a Japanese home improvement chain, is creating an autonomous, next-generation store where advanced AI technologies, including generative AI, merge the best of online and offline shopping to deliver a faster, seamless consumer experience.
• Carrefour Taiwan's AI Sommelier, a conversational AI service integrated into its app, helps customers select wines based on their preferences. Powered by Gemini models, the AI leverages a vast wine database to provide personalized recommendations, seamlessly integrating online and offline shopping.
• Dunelm has partnered with Google Cloud to enhance its online shopping experience with a new gen AI-driven product discovery solution. This has shown significant improvements in a number of key areas, including reduced search friction, helping customers find the products they are looking for.
• Eezee found Gemini models to be the most reliable option for building its Southeast Asian B2B platform that connects small businesses with suppliers of industrial and construction materials.
• Etsy uses Vertex AI training to optimize its search recommendations and ads models, delivering better listing suggestions to buyers and helping sellers grow its businesses.
• GroupBy, an ecommerce service provider, developed an AI-first Search and Discovery Platform powered by Vertex AI Search for Retail. This solution is meticulously designed to optimize revenue, strengthen brand loyalty, and drive sales growth for B2C and B2B retailers.
• Magalu, one of Brazil’s largest retailers, has put customer service at the center of its AI strategy, including using Vertex AI to create “Lu’s Brain” to power an interactive conversational agent for Lu, Magalu's popular brand persona (the 3D bot has more than 14 million followers between TikTok and Instagram).
• Mercado Libre has incorporated semantic search into its digital shopping platforms, using AI embeddings from the Vertex AI Agent Builder, which greatly improved product recommendations and discoverability for more than 200 million consumers across Latin America.
• Target uses Google Cloud to power AI solutions on the Target app and Target.com, including personalized Target Circle offers and Starbucks at Drive Up, its curbside pickup solution.
• Tokopedia, an Indonesian ecommerce leader, is using Vertex AI to improve data quality, increasing unique products being sold by 5%.
• Wendy’s FreshAI pairs Gemini’s conversational AI capability with audio and visual elements to create a deeply personalized and tailored experience that is consistent and enjoyable for Wendy’s customers by freeing workers to focus on excellent service and meal preparation — marking the next evolution in the quick-serve restaurants.

Automotive & Logistics

• Continental is using Google's data and AI technologies to develop automotive solutions that are safe, efficient, and user-focused. One of the initial outcomes of this partnership is the integration of Google Cloud's conversational AI technologies into Continental's Smart Cockpit HPC, an in-vehicle speech-command solution.
• General Motors’ OnStar has been augmented with new AI features, including a virtual assistant powered by Google Cloud’s conversational AI technologies that are better able to recognize the speaker’s intent.
• Mercedes Benz will infuse e-commerce capabilities into its online storefront with a gen AI-powered smart sales assistant. Mercedes also plans to expand its use of Google Cloud AI in its call centers and is using Vertex AI and Gemini to personalize marketing campaigns.
• PODS worked with the advertising agency Tombras to create the “World’s Smartest Billboard” using Gemini — a campaign on its trucks that could adapt to each neighborhood in New York City, changing in real-time based on data. It hit all 299 neighborhoods in just 29 hours, creating more than 6,000 unique headlines.
• UPS Capital launched DeliveryDefense Address Confidence, which uses machine learning and UPS data to provide a confidence score for shippers to help them determine the likelihood of a successful delivery.
• Volkswagen of America built a virtual assistant in the myVW app, where drivers can explore their owners’ manuals and ask questions, such as, “How do I change a flat tire?” or “What does this digital cockpit indicator light mean?” Users can also use Gemini’s multimodal capabilities to see helpful information and context on indicator lights simply by pointing their smartphone cameras at the dashboard.

Healthcare & Life Sciences

• Bennie Health uses Vertex AI to power its innovative employee health benefits platform, providing actionable insights and streamlining data management in order to enhance efficiency and decision-making for employees and HR teams.
• Freenome is creating diagnostic tests that will help detect life-threatening diseases like cancer in the earliest, most-treatable stages — combining the latest in science and AI with the ease of a standard blood draw.
• Genial Care, a Latin American healthcare network, is a reference in innovative care for children with Autism Spectrum Disorder and their families. By investing in Vertex AI, the company has improved the quality of records of sessions involving atypical children and their families, allowing caregivers to fully monitor the work carried out.
• Orby is combining AI and neurotechnology, applying complex mathematical models, Google Cloud’s IT resources, and Gemini to create a “digital brain.” This solution supports patients’ rehabilitation, helping them to recover lost motor skills and reduce their pain.

Financial Services

• Fundwell helps businesses secure the funding they need to grow with speed and confidence. Utilizing Google Cloud, Fundwell simplifies the customer journey by analyzing financial health with AI to match businesses with their ideal funding solution.
• ING Bank aims to offer a superior customer experience and has developed a gen AI chatbot for workers to enhance self-service capabilities and improve answer quality on customer queries.
• Scotiabank is using Gemini and Vertex AI to create a more personal and predictive banking experience for its clients, including powering its award winning chatbot, which continues to elevate the bank's digital offerings and highlights the value of AI technology to enhance the digital client experience.

Public Sector & Nonprofits

• Bower, a Swedish startup, has created an app to gamify recycling, offering rewards to users across the Nordics and UK; they've integrated generative AI into the service so users can more easily identify and input recyclable goods into the app.
• CareerVillage is building an app called Coach to empower job seekers, especially underrepresented youth, in their career preparedness; already featuring 35 career development activities, the aim is to have more than 100 by next year.
• The Central Texas Regional Mobility Authority is using Vertex AI to modernize transportation operations for a smoother, more efficient journey.
• Justicia Lab is developing an AI-powered assistant that will simplify legal processes for asylum seekers and immigrants; by uploading a picture from a legal letter or document, users can extract valuable information and then receive personalized guidance and next steps.
• The Ministry of Labour in Qatar has launched "Ouqoul," an AI-powered platform designed to connect expatriate university graduates with job opportunities in the private sector. This platform streamlines the hiring process by integrating AI-driven candidate matching with ministry services for contract authentication and work permit issuance.
• The Minnesota Division of Driver and Vehicle Services helps non-English speakers get licenses and other services with two-way, real-time translation.
• mRelief has built an SMS-accessible AI chatbot to simplify the application process for the SNAP food assistance program in the U.S., featuring easy-to-understand eligibility information and direct assistance within minutes rather than days.
• The New York State Department of Motor Vehicles is transforming the driver service experience with AI to enable greater efficiency and accessibility within the DMV, directly benefiting the public it serves.
• Pepperdine University has students and faculty who speak many languages, and with Gemini in Google Meet, they can benefit from real-time translated captioning and notes.
• Sullivan County, New York, is utilizing gen AI to enhance citizen interactions. Despite being one of the state’s smallest counties, it has become one of the first to deploy Vertex AI to augment a constituent chatbot tool; launched in under three months with minimal staff, the bot empowers residents with increased transparency and direct communication.
• Tabiya has built a conversational interface, Compass, that helps young people find employment opportunities; the platform asks questions and requests information, drawing out skills and experiences and matching those to appropriate roles.
• The Var department in southern France has created a team of AI experts to build AI solutions across its public service operations to see how it can make the government more responsive, efficient, and citizen-centric.

Manufacturing, Industrial & Electronics

• Motorola’s Moto AI leverages Gemini and Imagen to help smartphone users unlock new levels of productivity, creativity, and enjoyment with features such as conversation summaries, notification digests, image creation, and natural language search — all with reliable responses grounded in Google Search.
• Oppo/OnePlus is incorporating Gemini models and Google Cloud AI into its phones to deliver innovative customer experiences, including news and audio recording summaries, AI toolbox, and more.
• Samsung is deploying Gemini Pro and Imagen 2 to its Galaxy S24 smartphones so users can take advantage of amazing features like text summarization, organization, and magical image editing.
• ScottsMiracle-Gro built an AI agent on Vertex AI to provide tailored gardening advice and product recommendations for consumers.
• Wited, a learning platform focused on empowering grade-school students in Latin America, used Gemini and Vertex AI to power Max AI, its 24/7 smart robot that helps students improve their learning and prepare for their next challenges.

Media, Marketing & Gaming

• Dataïads helps brands maximize the ROI of their ad spend by increasing conversion rates and average order value. It is currently evaluating Vertex AI's ability to industrialize AI models it uses to distribute traffic and generate product descriptions and images.
• Formula E can now summarize a two-hour long race commentary into a 2-minute podcast in any language, incorporating driver data and ongoing seasonal storylines.
• Globant's Advance Video Search helps audiences find the content they need, with best-quality results. Using multimodal search in Gemini models, Globant can access specific frames within a full catalog of assets, which optimizes time and cost of operations, thus improving content monetization and boosting user engagement.
• The Golden State Warriors are using AI to improve the fan experience content in its Chase Center app.
• US News saw a double-digit impact in key metrics like click-through rate, time spent on page, and traffic volume to its pages after implementing Vertex AI Search.

Hospitality & Travel

• Alaska Airlines is developing natural language search, providing travelers with a conversational experience powered by AI that’s akin to interacting with a knowledgeable travel agent. This chatbot aims to streamline travel booking, enhance customer experience, and reinforce brand identity.
• HomeToGo, a vacation-rental app, created AI Sunny, a new AI-powered travel assistant that supports guests while booking, and has plans to build it into Super AI Sunny, an end-to-end smart travel companion.
• Hotelplan Suisse built a chatbot trained on the business’s travel expertise to answer customer inquiries in real-time, and, following that success, it plans to use gen AI to create travel content.
• IHG Hotels & Resorts is building a gen AI-powered chatbot to help guests easily plan their next vacation directly in the IHG One Rewards mobile app.
• Mustard uses proprietary computer vision and AI technology to unlock exceptional, personalized coaching experiences for every golfer and baseball pitcher who wants to level up, all with the ease of a straightforward mobile app.
• Mystifly is a Singapore-based travel tech company that has developed Mystic, a chatbot built on Google Cloud's conversational and generative AI platforms; it offers users self-serve options that reduce the need for direct agent support, improving efficiency and customer satisfaction.
• Priceline’s Trip Intelligence suite features one of the travel industry’s most comprehensive array of AI tools, including more than 30 new features to dramatically streamline the travel planning and booking process.
• Six Flags theme parks has built an industry-first digital assistant who can answer guests’ questions and help them plan their whole day. Six Flags will also apply Google Cloud's capabilities in AI, analytics, and infrastructure to offer improved operations, personalization, and customer experiences across Six Flags' diverse portfolio of parks.
• Technogym leverages Vertex AI and Model Garden to power Technogym Coach, an AI-driven virtual trainer that creates hyper-personalized fitness programs. This increased user engagement and motivation, improved fitness outcomes, and delivered a more personalized and effective training experience.
• trivago’s new “Smart AI Search” is an advanced free-text search functionality, powered by Vertex AI Search, that allows users to search for hotels using natural language, making it easier and more personalized to find the ideal accommodations.

Technology

• Abstrakt uses Vertex AI to enhance contact center customer experiences by transcribing calls and evaluating sentiment in real-time. This empowers call center workers to have more effective conversations, resolve issues faster, and provide a better customer experience.
• ADT is building a customer agent to help its millions of customers select, order, and set up their home security.
• AUI's Apollo AI agent empowers businesses to create complex, multi-step conversational experiences for its customers. This neuro-symbolic AI agent integrates with existing systems and tools, ensuring accurate, transparent, and compliant interactions.
• BMC partnered with Google Cloud to bring the power of Vertex AI and Llama 3.1 to its BMC Helix platform, which has significantly boosted accuracy for conversational AI and AIOps recommendations, giving BMC customers access to cutting-edge AI solutions tailored to their needs.
• Character.ai built its realistic conversational chat platform using the full stack of Google Cloud AI services, including for model training and daily operations, allowing it to manage terabytes of conversations each day without interruption.
• Gojek, an Indonesia-based super app, launched "Dira by GoTo AI," a Bahasa Indonesia AI-powered voice assistant integrated into its GoPay service, allowing customers to use voice command to eliminate typing and scrolling, and complete tasks like bill payments and money transfers with fewer steps.
• Hand Talk uses AI to translate spoken and written Portuguese into Brazilian sign language using a virtual character named Hugo; the embedded AI translates the oral language into ASL gloss, then converts the gloss into signs, enabling communication and education for deaf individuals and their families.
• Moveo.AI uses Vertex AI to train and deploy custom AI models for creating AI-powered customer experience agents. This has resulted in faster model development, improved customer engagement, increased revenue, and reduced customer churn for Moveo.AI's clients.
• Personal AI offers a “personal language model” using only the data of one individual or brand and allowing them to control and own how it is used. Built on your own data, facts, and opinions, it creates a responsive and interactive messaging experience that helps people be more productive and deepen relationships.
• Quora developed Poe, its own generative AI platform for people to discover and chat with AI-powered bots, including Gemini, Anthropic’s Claude, Meta’s Llama, and Mistral’s Large 2 — many of which are hosted on Google Cloud’s purpose-built AI infrastructure.
• Sabre Travel AI has developed an AI agent that personalizes offers, optimizes revenue management, and streamlines operations for travel companies; this has led to improved customer experiences and increased revenue while fostering growth for Sabre's partners.
• Snap has deployed the multimodal capability of Gemini within its “My AI” chatbot and has since seen over 2.5-times as much engagement within Snapping to My AI in the United States.
• Twilio, a leading customer engagement platform, delivers the data, communication, and AI tools businesses need to create personalized customer experiences at scale.

Telecommunications

• Telecom Italia (TIM) implemented a Google-powered voice agent to address many customer calls, increasing efficiency by 20%.

Business & Professional Services

• Ferret.ai uses AI to offer insights about the backgrounds of people in a user's personal and professional network, providing a curated relationship intelligence and monitoring solution for its users — increasingly important services in a world of growing reputational risks.
• Sutherland, a leading digital transformation company, is focused on bringing together human expertise and AI, including boosting its client-facing teams by automatically surfacing suggested responses and automating insights in real time.

Financial Services

• Banestes, a Brazilian bank, used Gemini in Google Workspace to streamline work dynamics, such as accelerating credit analysis by simplifying balance sheet reviews and boosting productivity in marketing and legal departments.
• Bank of New York Mellon built a virtual assistant to help employees find relevant information and answers to their questions.
• Citi will use Vertex AI platform to deliver generative AI capabilities across the company, fueling generative AI initiatives related to developer toolkits, document processing, and digitization capabilities to empower customer servicing teams.
• Commerzbank, a leading German bank, implemented an AI agent powered by Gemini 1.5 Pro to automate the documentation of client calls, freeing up its financial advisors from tedious manual processes; a significant reduction in processing time allowed advisors to focus on higher-value activities like building client relationships and providing personalized advice.
• Discover Financial helps its 10,000 contact center representatives to search and synthesize information across detailed policies and procedures during calls.
• FinQuery, a fintech company, is using Gemini for Google Workspace as a valuable productivity and collaboration tool to help in brainstorming sessions, draft emails 20% faster, manage complex cross-organizational project plans, and aid engineering teams with debugging code and evaluating new monitoring tools.
• Five Sigma created an AI engine which frees up human claims handlers to focus on areas where a human touch is valuable, like complex decision-making and empathic customer service. This has led to an 80% reduction in errors, a 25% increase in adjustor’s productivity, and a 10% reduction in claims cycle processing time.
• HDFC ERGO, India's leading non-life insurance company, built a pair of insurance "superapps" for the Indian market. On the 1Up app, the insurer leverages Vertex AI to give insurance agents context-sensitive "nudges" through different scenarios to facilitate the customer onboarding experience.
• HDFC ERGO also runs advanced data insight from BigQuery through Vertex AI to drive highly personalized offerings for consumers in specific geographical locations.
• Hiscox used BigQuery and Vertex AI to create the first AI-enhanced lead underwriting model for insurers, automating and accelerating the quoting for complex risks from three days down to a few minutes.
• Loadsure utilizes Google Cloud's Document AI and Gemini AI to automate insurance claims processing, extracting data from various documents and classifying them with high accuracy. This has led to faster processing times, increased accuracy, and improved customer satisfaction by settling claims in near real-time.
• OSTTRA chose Google Workspace to boost teamwork, and Gemini is now helping automate tasks like writing proposals and generating interview questions, using features like “Help me write” to save employees time and increase productivity.
• ROSHN Group, one of Saudi Arabia’s leading property developers has built RoshnAI, an internal assistant that leverages a combination of AI model that include Gemini 1.5 Pro and Flash to generate valuable insights from ROSHN's internal data sources for its employees.
• Symphony, the communications platform for the financial services industry, uses Vertex AI to help finance and trading teams collaborate across multiple asset classes.
• Tributei was founded in 2019 to simplify the complex tax assessment processes for Brazil’s state VAT. ML resources help Tributei simplify not only tax assessments but also tax management tasks, with performance improved by 400%. This initiative has already helped 19,000 companies automate and audit VAT-related transactions, spotting more than BRL 15 million in tax overcharges.
• The Trumble Insurance Agency is using Gemini for Google Workspace to significantly improve its creativity and the value that it delivers to its clients with enhanced efficiency, productivity, and creativity.

Healthcare & Life Sciences

• American Addiction Centers was able to reduce employee onboarding from three days to 12 hours using Gemini for Google Workspace, and is now exploring how to streamline tasks like generating safety checklists for medical staff, saving valuable time and improving patient care.
• Bayer is building a radiology platform that will assist radiologists with data analysis, intelligent search, and document creation that meet healthcare requirements needed for regulatory approval.
• Bayer is also harnessing BigQuery and Vertex AI to develop additional digital medical solutions and drugs more efficiently.
• Certify OS is automating credentialing, licensing, and monitoring of medical providers for healthcare networks, relieving the burden of time-consuming and often siloed information.
• Click Therapeutics develops prescription digital therapeutics designed to treat disease. Its Clinical Operations team leverages Gemini for Google Workspace to transform complex operations data into actionable insights so they can quickly pinpoint ways to streamline the patient experience in clinical trials.
• Mark Cuban’s Cost Plus Drugs widely uses Gemini for Google Workspace, estimating that employees are saving an average five hours per week just with AI capabilities in Gmail. Gemini is also streamlining time-consuming, manual processes through uses like AI-generated transcriptions and auto-formatting of pharmaceutical lab results or FDA compliance documentation.
• Covered California, the state’s healthcare marketplace, is using Document AI to help improve the consumer and employee experience by automating parts of the documentation and verification process when residents apply for coverage.
• Cradle, a biotech startup, is using Google Cloud's generative AI technology to design proteins for drug discovery, food production, and chemical manufacturing. By leveraging TPUs and Google's security infrastructure, the company accelerates R&D processes for pharmaceutical and chemical companies while protecting sensitive intellectual property.
• CytoReason uses AI to create computational disease models that map human diseases, tissue by tissue and cell by cell, to help pharma companies shorten clinical trials and reduce the high costs of drug development. CytoReason has been able to reduce query time from two minutes to 10 seconds.
• Dasa, the largest medical diagnostics company in Brazil, is helping physicians detect relevant findings in test results more quickly.
• DaVita is developing dozens of AI models to transform kidney care, including analyzing medical records, uncovering critical patient insights, and reducing errors. AI enables physicians to focus on personalized care, resulting in significant improvements in healthcare delivery.
• Hackensack Meridian Health has developed a clinical decision-making tool that analyzes large patient data sets to identify patterns and trends. These insights can be used to help providers make better decisions about patient care.
• HCA Healthcare is testing Cati, a virtual AI caregiver assistant that helps to ensure continuity of care when one caregiver shift ends and another begins. The healthcare network operator is also using gen AI to improve workflows on time-consuming tasks, such as clinical documentation, so physicians and nurses can focus more on patient care.
• Hemominas, Brazil's largest blood bank, partnered with Xertica to develop an omnichannel chatbot for donor search and scheduling, streamlining processes and enhancing efficiency. The AI solution has the potential to save half-a-million lives annually by attracting more donors and optimizing blood supply management.
• Highmark Health is building an intelligence system equipped with AI to deliver valuable analytics and insights to healthcare workers, patients, and members, powered by Google Cloud’s Healthcare Data Engine.
• Sami Saúde uses Gemini for Google Workspace to automate repetitive tasks, empowering care providers and accelerating access to care. This has resulted in a 13% increase in productivity, 100% of patient summaries being generated by AI, and more accurate diagnoses for improved patient outcomes.
• WellSky is integrating Google Cloud's healthcare and Vertex AI capabilities to reduce the time spent completing documentation outside work hours.

Manufacturing & Industrial

• AES, a global energy company, uses gen AI agents built with Vertex AI and Anthropic’s Claude models to automate and streamline its energy safety audits. This has resulted in a 99% reduction in audit costs, a time reduction from 14 days to one hour, and an increase of 10-20% in accuracy.
• Copel, a leading Brazilian energy company, transformed data access with Google Cloud AI and Cortex Framework, enabling employees to extract real-time insights from SAP ERP using natural language queries, boosting decision-making and productivity.
• Enpal, working with Google Cloud partner dida, automated part of its solar panels sales process. By automating the generation of quotes for prospective solar panel customers, including assessing roof size and the number of panels required, Enpal reduced the time required by 87.5%, from 120 minutes to 15 minutes.
• Hydro Ottawa uses Gemini for Google Workspace to help employees automate daily tasks and collaborate more efficiently. This has resulted in better and more cost-effective services for its customers.
• Plenitude leverages Google Cloud's Optical Character Recognition and Gemini Flash models to automate customer onboarding, extracting data from energy bills and verifying IDs with Document AI. This has resulted in faster onboarding, reduced fraud, and significant time savings in ID verification.
• Robert Bosch, the world's largest automotive supplier, revolutionizes marketing through gen AI-powered solutions, streamlining processes, optimizing resource allocation, and maximizing efficiency across 100+ decentralized departments.
• Suzano, the world's largest pulp manufacturer and a leader in sustainable bioeconomics, worked with Google Cloud and Sauter to develop an AI agent powered by Gemini Pro to translate natural language questions into SQL code to query SAP Materials data on BigQuery. This has resulted in a 95% reduction in the time required for queries among the 50,000 employees using the data.
• Trimble, a maker of software and hardware for products ranging from satellites to drones and monitors of many kinds, is leveraging Gemini for Google Workspace's advanced capabilities so employees can enhance productivity; the company has streamlined workflows, including efficient document search, concise summaries, and code generation, all within a secure and collaborative environment.

Public Sector & Nonprofits

• Bayes Impact builds AI products to support nonprofits, and its flagship product, CaseAI, is a digital case manager that integrates with an NGO’s current system to add smart features to draft action plans tailored to a beneficiary’s unique history; caseworkers have saved 25 hours of work per week on average.
• Climate Ride, an environmental and cycling fundraising organizations, uses Google Workspace for Nonprofits to collaborate remotely and automate tasks, enabling its five-person team to work more efficiently towards its mission. This increased efficiency translates to more time and resources dedicated to combating climate change.
• The Dutch Bamboo Foundation uses Gemini for Google Workspace to streamline everything from fundraising to research, enabling a single person to run the nonprofit effectively. This allows the founder to work strategically and maximize limited resources, ultimately advancing its mission to combat climate change
• Opportunity@Work is applying gen AI to scale a suite of software tools and APIs that help employers identify “STAR” job candidates — “skilled through alternative routes” such as community college, military service, and on-the-job experience — helping fill roles in a tight market and expand opportunities.
• The U.S. Air Force built a new proof-of-concept portal for searching, browsing, and reading e-published PDFs — all within a 90-day deadline, leveraging the prebuilt tools and speed of Vertex AI Search and Conversation.
• The U.S. Dept. of Veterans Affairs is using AI at the edge to improve cancer detection for service members and veterans. The Augmented Reality Microscope (ARM) is deployed at remote military treatment facilities around the world. The prototype device is helping pathologists find cancer faster and with better accuracy.
• The U.S. Patent and Trademark Office has improved the quality and efficiency of its patent and trademark examination process by implementing AI-driven technologies.
• Understood.org is using Gemini for Google Workspace to improve efficiency and communication across departments, streamlining tasks like document summarization and email writing.
• YDUQS, a Brazilian education company, uses Vertex AI to automate the screening of cover letters for student admissions, resulting in a 90% success rate and a 4-second average response time. This streamlined enrollment process has enabled YDUQS to save approximately BRL 1.5 million since adoption.

Media, Marketing & Gaming

• England’s Football Association is training Vertex AI on the FA's historical and current scouting reports so they can be transformed into concise summaries, helping national teams discover future talent.
• The Golden State Warriors are using Google Workspace to automate tedious tasks that take 20 or 30 minutes and instead spend that time on the experience for its fans and staff.
• The Los Angeles Rams are utilizing AI across the board, from content analysis to player scouting.
• Sprinklr built Sprinklr AI+ into its unified customer experience management platform, giving brands gen AI capabilities for customer service, insights, social media management, and marketing that have enterprise-grade governance, security, and data privacy built-in.
• Thomson Reuters added Gemini Pro to its suite of large language models approved for employee use; with its 2-million-token context window, Gemini makes some tasks as much as 10-times faster to process and can process entire documents in context.
• Warner Bros. Discovery built an AI captioning tool with Vertex AI, delivering a 50% reduction in overall costs and an 80% reduction in the time it takes to manually caption a file without the use of machine learning.

Retail & Consumer Goods

• Atlas, an operating system for restaurants, is using AI to improve operational efficiency, drive sales, and surface customer insights for food and beverage brands across Singapore.
• Best Buy can generate conversation summaries in real time using Contact Center AI, allowing live agents to give their full attention to understanding and supporting customers; the result is a 30-to-90-second reduction in average call time and after-call work. Both customers and agents have cited improved satisfaction.
• Camanchaca, a Chilean seafood company, took only six weeks to develop Elon, a virtual assistant that aims to provide more efficient customer service through digital channels, enhancing Camanchaca's customer interactions.
• Home Depot has built an application called Sidekick, which helps store associates manage inventory and keep shelves stocked; notably, vision models help associates prioritize which actions to take.
• Just Salad uses Gemini for Google Workspace to streamline communication and enhance efficiency by summarizing emails and meetings, allowing employees to focus on product development, customer service, and other tasks that contribute to the company's growth.
• McDonald’s will leverage data, AI, and edge technologies across its thousands of restaurants to implement innovation faster and to enhance employee and customer experiences.
• Miinto uses Vertex AI Vision to identify and merge duplicate product listings, improving the customer experience and reducing operational costs. This AI-powered solution has resulted in a 40% increase in efficiency, a 20% improvement in conversion rates, and significant cost savings.
• Sports Basement's customer service team is using Gemini in Google Workspace to reduce the time spent writing emails by 30-35%. This means faster response times, happier employees, and higher quality customer interactions.
• Trace One, a product lifecycle management provider for retail and CPG companies, began using Vertex AI to automatically extract information from complex documents in order to create up-to-date product summaries and data sheets, covering different industry and regulatory standards.
• Victoria’s Secret is testing AI-powered agents to help its in-store associates find information about product availability, inventory, and fitting and sizing tips, so they can better tailor recommendations to customers.
• Woolworths, the leading retailer in Australia, boosts employees’ confidence in communications with “Help me write” across Google Workspace products for more than 10,000 administrative employees.
• Woolworths is also using Gemini to create next-generation promotions, as well as for quickly assisting customer service reps in summarizing all previous customer interactions in real time.

Telecommunications

• Bell Canada has built customizable contact center solutions for its business customers that offer AI-powered agents to address callers, and Agent Assist, which listens when a human agent is on, offering suggestions and sentiment analysis. AI has contributed $20 million in savings across customer operations.
• TELUS has democratized access to AI across the organization, creating a sandbox of internal gen AI tools with built-in privacy and security controls. Whether analyzing complex reports and legal documents, improving field operations, or troubleshooting IT issues, more than 50,000 TELUS team members regularly use AI in their daily tasks and report saving an average of 40 minutes per process.
• Verizon is using gen AI to help teams in network operations and customer experience get the answers they need faster.
• Vodafone uses Vertex AI to search and understand specific commercial terms and conditions across more than 10,000 contracts with more than 800 communications operators.

Business & Professional Services

• Allegis Group a global leader in talent solutions, partnered with TEKsystems to implement AI models to streamline its recruitment process, including automating tasks such as updating candidate profiles, generating job descriptions, and analyzing recruiter-candidate interactions. The implementation resulted in significant improvements in recruiter efficiency and a reduction in technical debt.
• Cintas is using Vertex AI Search to develop an internal knowledge center for customer service and sales teams to easily find key information.
• Dun & Bradstreet, a business research and intelligence service, built an email-generation tool with Gemini that helps sellers create tailored, personalized communications to prospects and customers for its research services. The company also developed intelligent search capabilities to help users with complex queries like, "Find me all the companies in this area with a high ESG rating."
• Flashpoint is improving efficiency and productivity across its workforce, using Google Workspace to communicate and collaborate more effectively, maximize ROI, and increase employee satisfaction, so they can dedicate more time to keeping customers secure.
• Fluna, a Brazilian digital services company, has automated the analysis and drafting of legal agreements using Vertex AI, Document AI, and Gemini 1.5 Pro, achieving an accuracy of 92% in data extraction while ensuring security and reliability for sensitive information.
• L+R, a design and technology agency, leverages Gemini for Google Workspace Workspace to elevate performance and precision, streamlining workflows and empowering its team to achieve more impactful results.
• Monks used Google Gemini to help Hatch build a personalized ad campaign. The campaign delivered an 80% improved click-through rate, 46% more engaged site visitors, and a 31% improved cost-per-purchase over other campaigns. On top of this, by using AI the team was able to deliver the campaign much more efficiently, reducing time to investment by 50% and costs by 97%.
• Own Your Brand founder Lauren Magenta uses Google Workspace to run her business and Gemini for Google Workspace is transforming how she manages enrollment. Gemini helps her quickly draft personalized emails to potential clients in her own voice.
• Randstad, a large HR services and talent provider, is using Gemini for Workspace across its organization to transform its work culture, leading to a more culturally diverse and inclusive workplace that’s seen a double-digit reduction in sick days.

Automotive & Logistics

• 704 Apps creates applications serving the last-mile transportation segment, connecting thousands of drivers and passengers every day. During trips, the audio content of conversations between car occupants is sent to Gemini, which measures the emotional “temperature." Specific words such as “robbery”, “assault”, “kidnapping”, among others, can be classified as hostile by the tool, generating alerts to anticipate risky situations before they happen.
• Oxa, a developer of software for autonomous vehicles, uses Gemini for Google Workspace to build campaign templates for metrics reporting, write social posts in order to make marketing processes more efficient, create job descriptions, and proofread content across all teams, saving time and resources.
• Toyota implemented an AI platform using Google Cloud's AI infrastructure to enable factory workers to develop and deploy machine learning models. This led to a reduction of over 10,000 man-hours per year and increased efficiency and productivity.
• Uber is using AI agents to help employees be more productive, save time, and be even more effective at work. For customer service representatives, the company launched new tools that summarize communications with users and can even surface context from previous interactions, so front-line staff can be more helpful and effective.

Technology

• 2bots offers technology solutions, such as chatbots and virtual agents, built with Google Cloud’s AI solutions; these intelligent chatbots and content generation tools are transforming the way companies interact with their customers.
• Augment is building an AI personal assistant that offers enhanced note-taking and collects information across your apps, including calendar, email, texts, and social media, so users can more quickly and easily find personal information and keep their lives organized.
• Box has integrated Vertex AI to build new gen AI features that help customers more efficiently process and analyze data stored in the Box Content Cloud, including ​​deep-learning-based malware detection, timely alerts about unusual activity, and content classification that can automatically protect data.
• ClearObject, a developer of visual AI services, utilizes Gemini for Google Workspace for developing sales pitch decks and enabling democratized content creation across teams, enhancing real-time collaboration within the company's remote work environment.
• Clodura.ai built a sales co-pilot using Vertex AI that analyzes organizational data to help B2B sellers close deals; the Vertex platform led to 71% less technical debt, 12-times faster app delivery, and resulted in significant customer growth.
• Devoteam is investing in AI by obtaining 4,000 Gemini Enterprise licenses to enhance productivity and collaboration, with the aim of becoming a leader in AI innovation and strengthening its ability to guide customers in their own AI journeys.
• Fireflies.ai can transcribe, summarize, and analyze meetings, recordings, and other voice conversations to save time and improve collaboration and information sharing across teams.
• Juganu, a SaaS provider for smart cities and smart stores, is working with Google Cloud to automate and digitize the physical store. The company has begun developing digital twins that give retailers virtual eyes in the store to help automate routine tasks, improve efficiency, and deliver better customer experiences.
• LiveX AI delivers AI Agents that swiftly enhance product education, boost customer conversion, reduce churn, and provide personalized customer support, with the goal of offering everyone a seamless VIP experience across their customer journey.
• Lytehouse provides instant video intelligence for any CCTV camera, enabling businesses to extract security, operational, and business insights from their video data by having multimodal gen AI agents monitor their cameras 24/7 — acting as coworkers for their business.
• Quantum Metric has introduced Felix AI, powered by Gemini Pro, to simplify digital analytics and decision-making. Felix AI automatically summarizes a user’s web or mobile session and consolidates the moments that matter most into short, readable summaries for customer service workers.
• TransCrypts leverages Llama on Google Cloud to bring its AI-powered copilot, Castello, to thousands of customers in a matter of days. The performance and cost-efficiency of TPUs allow them to deploy these advanced models at lightning speed, handling complex workloads that would otherwise be out of reach.
• Typeface uses gen AI to allow brands to create captivating content that deeply engages customers at scale, improving operational efficiency while retaining branding consistency and control.
• Vimeo teams collaborate seamlessly and boost productivity with AI-powered tools in Google Meet and Docs, Sheets, and Slides. By automating note-taking and generating summaries, Gemini lets Vimeo employees focus on collaboration and creative thinking, leading to more efficient and accurate work.
• WebFX uses Gemini in Google Workspace to brainstorm content, write emails, and plan projects in order to save time and improve the quality of work.

Hospitality & Travel

• Attache leverages Gemini for Google Workspace to streamline various tasks, such as analyzing historical data, which helped achieve an 80% reduction in calls from new arrivals, leading to happier customers and smoother stays.

Retail & Consumer Goods

• Adore Me marketers write differentiated product descriptions, a tedious task which used to take 30-40 hours a month, in one hour thanks to Gemini for Google Workspace.
• Belk ECommerce is using gen AI to craft better product descriptions, a necessary yet time-consuming task for digital retailers that was often previously done manually.
• Carrefour used Vertex AI to deploy Carrefour Marketing Studio in just five weeks — an innovative solution to streamline the creation of dynamic campaigns across various social networks. In just a few clicks, marketers can build ultra-personalized campaigns to deliver customers advertising that they care about.
• The Estee Lauder Companies utilizes Google Cloud AI, including Gemini, to power its language assistant, Ella. This tool allows brand leaders to generate various creative content, translate languages, and summarize meetings, enhancing productivity and customer experience.
• L'Oreal developed an AI agent using LangChain and Cloud Run to provide text-to-text and text-to-image generation capabilities. This AI agent streamlines the creative process and enables faster development and deployment of gen AI applications, saving the company time and money.
• Procter & Gamble used Imagen to develop an internal gen AI platform to accelerate the creation of photo-realistic images and creative assets, giving marketing teams more time to focus on high-level planning and delivering superior experiences for its consumers.
• Puma is using Imagen to customize product photos on its website, saving time and ensuring they are locally relevant across markets; PUMA India has already seen a 10% increase in click through rate.

Media, Marketing & Gaming

• Canva is using Vertex AI to power its Magic Design for Video, helping users skip tedious editing steps while creating shareable and engaging videos in a matter of seconds.
• Connected-Stories is a creative management platform leveraging gen AI to transform digital content creation, personalization, and real-time optimization. Using Imagen and Gemini on Vertex AI, the platform simplifies workflows, democratizes access to data-driven creatives, and scales advertising campaigns efficiently.
• Globo, the largest media group in Latin America, is using Google Cloud AI to hyper-personalize content for its streaming users, and create a better experience for spectators.
• Hour One migrated its workloads to high-performance Cloud GPUs, powering faster video content generation, better image quality, and more sophisticated AI models, improving inference speed by 1.8x and reducing inference costs by 28%.
• Incubeta, an integrated marketing agency, uses Gemini for Google Workspace to increase efficiency, enhance creativity, improve collaboration, and streamline reporting and insights, including up to 50% ROI improvement for short-term campaigns.
• Lightricks is developing content creation tools, including its flagship products Facetune2, Videoleap and Photoleap. Leveraging the remarkable performance and ample memory capacity of Google Cloud TPU v5p, Lightricks successfully trained its generative text-to-video model without impacting the user experience.
• Major League Baseball continues to innovate its Statcast platform, so teams, broadcasters, and fans have access to live in-game insights.
• MWM, the company behind powerful creativity tools, such as edjing for professional DJs, is exploring advances with Gemini and Vertex AI with the aim of further driving exceptional content delivery in its family of creativity apps.
• Paramount currently relies on manual processes to create the essential metadata and video summaries used across its Paramount+ platform for showcasing content and creating personalized experiences for viewers. Text Bison on Vertex AI is now helping to streamline this process.
• Square Enix is using customer data to develop AI-optimized marketing assets to keep its gamers engaged by sharing personalized emails suited to each player’s preferences, leading to a 20% increase in email opens and a 10% increased retention rate.
• Thoughtworks has created a new way to plan enterprise marketing events with Gemini. It enables organizations to plan personalized events in minutes, rather than weeks, emphasizing creating a variety of events that resonate deeply with customers.
• WPP will integrate Google Cloud’s gen AI capabilities into its intelligent marketing operating system, called WPP Open, which empowers its people and clients to deliver new levels of personalization, creativity, and efficiency. This includes the use of Gemini 1.5 Pro models to supercharge both the accuracy and speed of content performance predictions.

Public Sector & Nonprofits

• The World Bank is developing a tool to extract key information from research literature on the causal impact of development interventions, with the ultimate goal to empower decision-makers to allocate $220 billion in annual aid and trillions in annual impact investing more effectively.

Hospitality & Travel

• Agoda is a digital travel platform that helps travelers see the world for less with its great value deals on a global network of over 4.5M hotels and holiday properties worldwide, plus flights, activities, and more. They’re now testing Imagen and Veo on Vertex AI to create visuals, allowing Agoda teams to generate unique images of travel destinations which would then be used to generate videos.
• Radisson Hotel Group personalized its advertising at scale, in collaboration with Accenture, using Vertex AI and Gemini models. By training them on extensive datasets stored in BigQuery, its ad teams saw productivity rise around 50% while revenue increased from AI-powered campaigns by more than 20%.

Technology

• Bosch Digital, one of Europe's leading technology and services companies, is leveraging Gemini models to make deeper connections with its global audiences: many business units have begun localizing marketing content for a diverse range of markets and demographics — saving time and costs.
• ClearObject, a developer of visual AI services, is using Gemini for Google Workspace to boost both external and internal content creation, exemplified by its marketing team crafting a targeted LinkedIn strategy with Gemini's assistance.
• Higgsfield.ai built a number of text-to-video apps for consumers, including Diffuse 2.0, which can combine users' photos, videos, and texts through AI models to create more realistic avatars.
• Jasper trains its suite of creativity-, writing-, and marketing-focused AI models on Google’s AI infrastructure, delivering on-brand, data-optimized assets faster and at scale to teams large and small.
• Urmobo, a mobile-device management platform, created a virtual agent, Odin, that significantly improved user experience and reduced support tickets by enabling clients to interact with the platform using natural language.

Business & Professional Services

• Gamuda Berhad, a Malaysian infrastructure and property management company, has developed Bot Unify, a platform that democratizes generative AI to allow users access to Gemini models and RAG frameworks to provide faster information and insights during construction projects.
• Glean builds on Vertex AI and BigQuery to deliver powerful, unified enterprise search across all workplace applications, websites, and data sources used within an enterprise, helping users find exactly what you need and discover the information you need to do their best work.
• IPRally built a custom machine-learning platform that uses natural language processing on the text of more than 120 million global patent documents, creating an accurate, easily searchable database that adds more than 200,000 new sources a week.
• Ipsos built a data analysis tool for its teams of market researchers, eliminating the need for time-consuming requests to data analysts. The tool is powered by Gemini 1.5 Pro and Flash models, as well as Grounding with Google Search, to enhance real-world accuracy from contemporaneous search information.
• Workday is using natural language processing in Vertex AI Search and Conversation to make data insights more accessible for technical and non-technical users alike.

Technology

• 180 Seguros is powering its data management platform for employees with Google Cloud AI and BigQuery to improve operational metric tracking, allowing for 3X faster query times.
• Addy AI is helping mortgage lenders and banks automate their lending processes with custom AI models trained on Vertex AI. For example, the platform can extract loan opportunity details from lengthy email threads with numerous attachments.
• AI21 Labs has partnered with Google Cloud to bring the power of the Jamba 1.5 Model Family to Vertex AI. This integration offers enterprises models designed to excel in high-demand tasks like summarization, reasoning, and creative content generation.
• Anthropic has partnered with Google Cloud to offer its Claude models — including the upgraded Claude 3.5 Sonnet and Claude 3.5 Haiku — on Vertex AI Model Garden. This provides organizations with more model options for intelligence, speed, and cost-efficiency.
• Birdie.ai specializes in customer feedback analytics that provides actionable insights to companies. Using Gemini 1.5 Flash and Vertex AI, Birdie achieved a 9% improvement in model accuracy to attain a 96% accuracy rate while reducing the processed unit costs by 15%.
• Bosch SDS, which supplies technology and services globally, has integrated sustainability into its core operations. Using Google Cloud Kubernetes, BigQuery, and Firebase to manage and scale solutions, build an AI-based cognition engine, and provide real-time alerts, Bosch SDS reduced energy costs by 12%, improved indoor comfort, and better usage of renewable energy.
• Climate Engine and Robeco are using AI and geospatial technologies with their scientific expertise and investment knowledge to inform how publicly traded companies’ actions impact biodiversity.
• Collato's Vertex AI-powered assistant allows users to instantly transform raw information, including audio recordings, text, and images, into structured, polished documents, enabling users to create documents, such as requirements documents and user research summaries, in a matter of seconds.
• Contextual is working with Google Cloud to offer enterprises fully customizable, trustworthy, privacy-aware AI grounded in internal knowledge bases.
• Essential AI, a developer of enterprise AI solutions, is using Google Cloud’s AI-optimized TPU v5p accelerator chips to train its own AI models.
• fileAI leverages proprietary AI to automate the processing of any file end-to-end directly into any system without manual intervention. Built for finance, logistics, and insurance teams, fileAI's AI workflows unlock unstructured data in 90% less time, saving users up to 80% in costs.
• Hugging Face is collaborating with Google across open science, open source, cloud, and hardware to enable companies to build their own AI with the latest open models from Hugging Face and Google Cloud hardware and software.
• Intelligencia AI is using AI models to research novel new drugs, relying on Google Cloud’s AI-optimized infrastructure to deliver scalable research that is accurate and transparent to meet the stringent needs of medicine.
• Kakao Brain, part of Korean technology company Kakao Group, has built a large-scale AI language model that is the largest Korean language-specific LLM in the market, with 66 billion parameters. The company also developed a text-to-image generator called Karlo.
• Meta has partnered with Google Cloud to offer its Llama models on Vertex AI. The Llama models prioritize accessibility, efficiency, and privacy, with a focus on responsible innovation and system-level safety.
• Mistral AI has partnered with Google Cloud to offer its range of models — including Codestral for code generation and Mistral Large 24.11 for complex tasks like agentic workflows — on Vertex AI.
• Naologic utilizes AI to integrate with and optimize a company's existing platforms, automating business processes and generating unique source code for each customer. This results in improved query response times, enhanced scalability, and the ability to build customized RAG applications with reduced engineering effort.

Public Sector & Nonprofits

• The Asteroid Institute is using AI to discover hidden asteroids in existing astronomical data. This is a major focus for astronomers researching the evolution of the Solar System, investors and businesses hoping to fly missions to asteroids, and for all who want to prevent future large asteroid impacts on Earth.
• Broward County, Florida is using geospatial capabilities and AI to improve infrastructure planning and monitoring, generate new insights, and create regional resilience for communities facing climate challenges today and tomorrow.
• Full Fact, a UK-based nonprofit working in 18 countries to combat misinformation, is now using gen AI to actively monitor stories so its 30 fact-checking partner organizations can focus on addressing specific claims and harmful information.
• Fullstory, a digital behavioral data platform, is building the ability to analyze and summarize user behavior on a site to create more informed and enriching chatbot experiences; responses are more relevant and accurate, ultimately improving virtual agent performance and customer experience.
• Materiom, a startup researching zero-waste, bio-based alternatives to fossil-fuel-made products like plastics, is creating a gen AI tool that enables entrepreneurs to develop novel compostable materials with broad applications; AI enables faster research and information gathering to speed up the development process.
• NOAA and USAID are among the U.S. government agencies using Google Cloud AI to unlock critical data insights to streamline operations and improve mission outcomes — all with an emphasis on responsible AI.
• OroraTech, a space-based wildfire detection company, leverages Google Cloud's global infrastructure and Vertex AI to enhance the speed and accuracy of its Wildfire Solution. This solution helps customers worldwide monitor forests, detect wildfires early, and protect over 1.6 million km² of forest.

Healthcare & Life Sciences

• Apollo Hospitals in India partnered with Google Health to build screening models for tuberculosis and breast cancer, helping an extremely limited population of radiologists cover more patients at risk, scaling to 3 million screenings in a matter of years.
• Auransa, an emerging clinical-stage biopharma company, has created a proprietary AI platform to derive a differentiated pipeline of novel drugs.
• ARC Innovation at Sheba Medical Center is using Google Cloud's AI tools, including Looker Studio and BigQuery ML, to create healthcare solutions that improve critical clinical decisions during the treatment of ovarian cancer.
• Elanco, a leader in animal health, has implemented a gen AI framework supporting critical business processes, such as Pharmacovigilance, Customer Orders, and Clinical Insights. The framework, powered by Vertex AI and Gemini, has resulted in an estimated ROI of $1.9 million since launching last year.
• Fairtility is using Google Cloud's AI capabilities to enhance IVF outcomes worldwide. By leveraging AI and machine learning within Google Cloud, Fairtility analyzes embryo images and related data to identify embryos with the highest potential for successful implantation, increasing the likelihood of pregnancy for patients undergoing IVF.
• Ginkgo Bioworks is building a next-generation AI platform for biological engineering and biosecurity, including pioneering new AI models for biological engineering applications that are powered by Vertex AI.
• Mayo Clinic has given thousands of its scientific researchers access to 50 petabytes worth of clinical data through Vertex AI Search, accelerating information retrieval across multiple languages.
• Mendel has built a clinical AI system designed to consolidate the longstanding silos in medical data into a knowledge base of holistic patient journeys, boosting patient recruitment for new therapies and clinical trials.
• Nextnet uses Gemini and Vertex AI to uncover novel insights and knowledge for life sciences and pharmaceutical research, enabling researchers to analyze biomedical data and identify hidden relationships in scientific literature.
• Ordaōs, an AI-driven drug discovery leader, relies on its cloud computing capabilities to design, process, and analyze data for millions of protein structures, notably using Google Kubernetes Engine to achieve increased flexibility and easier scalability to take on new, larger AI projects.
• Superluminal Medicines uses Google Cloud's computing power to analyze multiple protein structures and integrate them into dynamic protein models for drug discovery, allowing for a more accurate representation of protein behavior and the design of more precise drug interventions.

Manufacturing & Industrial

• Bayer Crop Science has developed Climate FieldView, a comprehensive agricultural platform with more than 250 layers of data and billions of data points; AI-powered recommendations allow farmers to design and monitor their fields for greater yields and efficient fertilization, with the added benefit of reduced carbon emissions.
• COI Energy is facilitating equitable green energy by leveraging advanced AI technologies to identify underutilized energy capacity, what it calls “kW for Good,” which businesses can then provide to low-income households. This offers businesses tax deductions while creating a more climate-friendly economy for all.
• Elia Group, an energy transmission provider in Northern Europe, is using Vertex AI to build an "eCO2grid" that measures and forecasts the CO2 intensity of its electricity generation, with the aim of reducing greenhouse emissions.
• Ingrid Capacity, an alternative energy supplier, uses AI combined with scenario modeling to forecast energy markets and infrastructure build-up, improving the precision of its predictions. This AI-powered forecasting has increased the total output of its asset trading operations.
• Southern California Edison is using geospatial capabilities and AI to improve infrastructure planning and monitoring, generate new insights, and create regional resilience for communities facing climate challenges today and tomorrow.
• Zebra Technologies, maker of industry-specialized mobile computing devices, is using Gemini to deliver on-device AI capabilities that drive better work and customer experiences, including advanced analytics and AI-driven insights for retail workers so they can make in-the-moment decisions to prevent low stock or inventory shrinkage.

Financial Services

• CME Group is building a first-of-its-kind cloud-based commodities trading platform with AI tools built-in, offering CME’s trading customers access to deeper insights and smarter trades as well as rapid experimentation on new trading strategies that won’t interrupt existing trade flows.
• Digits developing next-gen accounting software for startups and small businesses. Using AI-driven bookkeeping, expense management, and financial analysis, Digits enables business owners to achieve financial clarity and focus on growth.
• Generali Italia, Italy's largest insurance provider, used Vertex AI to build a model evaluation pipeline that helps ML teams quickly evaluate performance and deploy models.
• Intesa Sanpaolo built its Democratic Data Lab using data analytics and AI to enable its risk management team to keep up with the rapid changes and complexity of modern financial markets. By democratizing access to data, the Democratic Data Lab is empowering other departments across the bank to have more oversight and control of risks.
• Macquarie Bank in Australia has been using predictive AI to clean and unify 100% of its data, so teams can then draw insights using gen AI tools in Vertex AI, removing roadblocks and reducing the noise to drive better results for employees and customers.
• MSCI, a leading publisher of market indices and data, uses machine learning with Vertex AI, BigQuery, and Cloud Run to enrich its datasets to help clients gain insights into around 1 million asset locations to help manage climate-related risks.
• Persistent Systems has developed FinSight, a tool for analyzing financial documents Form 10-K or investment prospectus, allowing users to query the documents using natural language facilitated on Gemini models.
• Snowdrop leverages Google Cloud's AI and geospatial data, including Google Places and Vertex AI, to enrich transactional data for financial institutions. This automation has led to a 40% improvement in data accuracy, a 15% increase in merchant-to-transaction matching, and the ability to process over 2.1 billion transactions monthly while scaling globally.
• SURA Investments, the largest asset manager in Latin America, developed an AI-based analysis model for employees that allows them to better understand customer needs and improve customer experience and satisfaction.
• Syte's AI-driven property platform allows the retrieval of all relevant characteristic data on properties and its development, expansion, and conversion potential in real-time, making it easy to identify sites and buildings for re-densification.

Media, Marketing & Gaming

• Jaguar TCS Racing is partnering with Google Cloud to use AI for real-time analysis of race car performance data, giving them a competitive edge in Formula E racing. This collaboration aims to improve its on-track decision-making and help secure the team’s and drivers’ wins and titles.
• McLaren Racing is using Google AI to get up-to-the-millisecond insights during races and training to gain a competitive edge.
• NewsCorp uses Vertex AI to help search data across 30,000 sources and 2.5 billion news articles updated daily.
• Spotify leveraged Dataflow for large-scale generation of ML podcast previews and plans to keep pushing the boundaries of what’s possible with data engineering and data science to build better experiences for its customers and creators.

Retail & Consumer Goods

• Coop uses Vertex AI Forecast to predict product demand and optimize inventory levels in its distribution centers. This AI-powered forecasting has resulted in a 43% improvement in forecasting accuracy, leading to reduced food waste and improved sustainability.
• The Estee Lauder Companies leverages BigQuery to efficiently analyze data and improve operational efficiency.
• Fortenova Group, one of Croatia's leading food and retail companies, created an AI inventory helper that provides grocery store managers with fresh insights to help them place more accurate orders for perishables like fruits and vegetables, reducing food waste while boosting profits.
• Mercado Libre uses Vector Search and embeddings in Vertex AI to reshape online shopping by providing precise results that best match a user's query.
• NotCo, a Chilean food tech company, partnered with Eleven Solutions to develop a conversational AI chatbot, powered by Gemini; the chatbot has revolutionized data access, allowing employees to instantly query their SAP system and gain real-time insights for faster, data-driven decision-making.
• Revionics' intelligent retail pricing platform has incorporated gen AI to turn big data into smarter pricing decisions. Revionics built a new chat-based AI agent that can help customers understand system configuration and optimization and dive deeper into data on the factors influencing pricing.
• Shopify, the leading ecommerce platform for online merchants, completely transformed its data infrastructure to bring together all of its data and connect it with the latest groundbreaking data and AI technologies to deliver powerful business intelligence and AI insights.
• Spoon Guru uses Vertex AI to process up to 14 billion data points a day, including pack labels, ingredients, nutritional values, allergens, and other metadata, so retailers and consumers can better determine a product’s suitability for any given health, nutrition or lifestyle diet.
• Tchibo, a major European e-commerce company, uses Vertex AI and BigQuery to optimize its demand forecasting. This AI-powered solution, known as DEMON, generates over 6 million predictions daily, allowing Tchibo to manage warehouse supplies efficiently, reduce logistics costs, and improve product availability.

Automotive & Logistics

• BMW Group, in collaboration with Monkeyway, developed the AI solution SORDI.ai to optimize industrial planning processes and supply chains with gen AI. This involves scanning assets and using Vertex AI to create 3D models that act as digital twins that perform thousands of simulations to optimize distribution efficiency.
• Dematic is using the multimodal features in Vertex AI and Gemini to build end-to-end fulfillment solutions for both ecommerce and omnichannel retailers.
• Geotab, a global leader in telematics, uses BigQuery and Vertex AI to analyze billions of data points per day from over 4.6 million vehicles. This enables real-time insights for fleet optimization, driver safety, transportation decarbonization, and macro-scale transportation analytics to drive safer and more sustainable cities.
• Kinaxis is building data-driven supply chain solutions to address logistics use cases including scenario modeling, planning, operations management, and automation.
• Prewave, a supply chain risk intelligence platform, utilizes Google Cloud's AI services to provide end-to-end risk monitoring and ESG risk detection for businesses. This enables companies to gain transparency deep into their supply chains, ensuring resilience, sustainability, and compliance with regulations like the European CSDDD.
• UPS is building a digital twin of its entire distribution network, so both workers and customers can see where their packages are at any time.
• Woven – Toyota's investment in the future of mobility — is partnering with Google to leverage vast amounts of data and AI to enable autonomous driving, supported by thousands of ML workloads on Google Cloud’s AI Hypercomputer. This has resulted in 50% total-cost-of-ownership savings to support automated driving.

Financial Services

• Commerzbank is enhancing developer efficiency through Code Assist's robust security and compliance features.
• Regnology built its Ticket-to-Code Writer tool with Gemini 1.5 Pro to automate the conversion of bug tickets into actionable code, significantly streamlining the software development process.
• ROSHN Group is using Gemini Code Assist and Cloud Assist to increase the productivity of its engineers who are working on its unique real estate shopping website and app; shortly after launch, the organization was able to register 45,000 new users and conduct 9,400 completed purchases digitally.

Technology

• accessiBe develops technological solutions that help businesses do the very best they can to tackle web accessibility. Google Cloud AI helps accessiBe streamline its development process, reducing time-to-deploy by 5X; accessiBe's solutions, accessWidget and accessFlow, run on a 100% serverless environment and improve the accessibility of over 23,000 business websites
• Arize AI leverages Google Cloud technologies like Google Kubernetes Engine and BigQuery to scale its AI observability and LLM evaluation platform, enabling businesses to effectively manage and deploy AI applications. As a result, Arize AI has experienced significant growth and is able to support the increasing demand for its platform.
• Cognizant uses Gemini and Vertex AI to assist in software development, improving code quality and developer productivity. By integrating Gemini into its internal operations and platforms, Cognizant aims to enhance insights, optimize processes, and improve user experiences.
• Labelbox has built a fully managed AI model evaluation solution directly integrated into the Vertex AI platform, allowing Google Cloud users to seamlessly launch human evaluation jobs and set specific criteria for evaluation, such as question-answering and summarization; this eases and accelerates the ability to deploy human-in-the-loop AI systems with higher levels of trust and authority.
• Linear, a product development platform, built Similar Issues, a feature that uses AI to detect and prevent duplicate or overlapping tickets and ensures cleaner and more accurate data representation.
• Magic is building a developer platform with a 100-million-token context window, so organizations can upload extremely large code bases and more easily query and build on them using gen AI assistance.
• Nokia leverages Vertex AI and Gemini 1.5 Pro to enhance its Network as Code platform, enabling developers to create 5G applications faster with enriched AI capabilities. This collaboration targets various industries, starting with healthcare, to improve telehealth experiences and promote innovation within Google Cloud's developer community.
• Pinecone provides infrastructure for developers to build accurate, secure, and scalable AI applications, allowing companies to easily ground gen AI apps in their proprietary data for use in AI search, retrieval-augmented generation, coding agents, and more.
• Quantiphi saw developer productivity gains of more than 30% during its Code Assist pilot.
• Replit developers will get access to Google Cloud infrastructure, services, and foundation models via Ghostwriter, Replit's software development AI, while Google Cloud and Workspace developers will get access to Replit’s collaborative code editing platform.
• Snorkel AI, an AI application development company, uses Google Cloud to deploy Snorkel Flow, a data-centric platform that accelerates AI application development by up to 100 times. This platform makes AI development easy by reducing AI development time, labeling data in minutes, and adapting to data changes without manual relabeling.
• Turing is customizing Gemini Code Assist on its private codebase, empowering its developers with highly personalized and contextually relevant coding suggestions that have increased productivity by around 30% and made day-to-day coding more enjoyable.
• Wayfair piloted Code Assist, and those developers with the code agent were able to set up their environments 55 percent faster than before; there was also a 48 percent increase in code performance during unit testing, and 60 percent of developers reported that they were able to focus on more satisfying work.
• Weights & Biases, a creator of AI tools for developers, created W&B Weave, a lightweight toolkit to track, evaluate, and debug gen AI applications built with Gemini, so teams can confidently go from demo to production.

Healthcare & Life Sciences

• Seattle Children's Hospital is using AI to boost data engineering productivity and accelerate development.

Retail & Consumer Goods

• Leroy Merlin, a global home improvement retailer, developed its Pull Request Analyzer using Vertex AI. This gen AI solution summarizes code changes, helping developers understand projects faster and improve code review efficiency.

Business & Professional Services

• Capgemini has been using Code Assist to improve software engineering productivity, quality, security, and developer experience, with early results showing workload gains for coding and more stable code quality.

Financial services

• Apex Fintech is using Gemini in Security to accelerate the writing of complex threat detections from hours to a matter of seconds.
• BBVA uses AI in Google SecOps to detect, investigate, and respond to security threats with more accuracy, speed, and scale. The platform now surfaces critical security data in seconds, when it previously took minutes or even hours, and delivers highly automated responses.
• Charles Schwab has integrated its own intelligence into the AI-powered Google SecOps, so analysts can better prioritize work and respond to threats.
• Credem, a 114-year-old Italian financial institution, uses AI to enhance security for online users, offer products tailored to customer needs, and predict software malfunctions, achieving significant results in a short time.
• Fiserv, a developer of financial services technology, can now summarize threats, find answers, and detect, validate, and respond to security events faster with the Gemini in Security Operations platform.

Healthcare & Life Sciences

• apree health uses Google Workspace to implement a Zero Trust security solution with granular access controls and device management, centralizing its data access and protecting sensitive patient data while quickly migrating nearly 1,000 users from its previous collaboration solution.
• Pfizer can now aggregate cybersecurity data sources, cutting analysis times from days to seconds.

Retail & Consumer Goods

• Grupo Boticário, one of the largest beauty retail and cosmetics companies in Brazil, employs real-time security models to prevent fraud and to detect and respond to issues.

Technology

• Anjuna Security, a leader in Confidential Computing, is partnering with Google Cloud to enable the secure and trustworthy use of enterprise AI workloads in the cloud. Leveraging Confidential VMs on C3 machines with Intel TDX technology, the solution ensures that data, code and models remain protected at all times — even during processing — eliminating risks of unauthorized access and tampering.
• AppOmni harnesses the diverse capabilities of Vertex AI in its gen AI-powered security companion, AskOmni, to provide deeper intelligent contextual security assessments to help customers manage SaaS security more efficiently.
• Behavox is using Google Cloud technology and LLMs to provide industry-leading regulatory compliance and front office solutions for financial institutions globally.
• Broadcom is modernizing its infrastructure and building a scalable and secure platform for growth, including SymantecAI, powered by Vertex AI, to provide better security monitoring and Zero Trust protection.
• Exabeam has built a gen AI copilot for security analysts into its New-Scale Security Operations Platform.
• NetRise developed Trace to provide software supply chain security by introducing AI-powered intent-driven searches; these allow users to search their assets based on the underlying motives or purposes behind the code and configurations, rather than solely relying on signature-based methods.
• NewPush, a cybersecurity company, uses Google Workspace to significantly improve efficiency and security. Gemini automates time-consuming tasks like threat research and content creation, saving analysts 12 hours a week, allowing employees to focus on more strategic work.
• Palo Alto Networks is using Gemini to create a grounded AI assistant for 24/7 security platform support in order to improve agent efficiency and response time; grounding the assistant in organizational data and security protocols has greatly improved the accuracy of responses.
• Palo Alto Networks’s Cortex XSIAM, its AI-driven security operations platform, is built on more than a decade of expertise in machine learning models and the most comprehensive, rich, and diverse data store in the industry.
• Securiti AI has pioneered AI risk management and security with its Data + AI Command Center, a centralized platform that enables the safe use of data and gen AI, providing unified data intelligence, controls, and orchestration across hybrid multicloud environments.
• The Transparently.AI's Manipulation Risk Analyzer generates highly accurate risk reports for any organization — and for any financial year — within seconds, using AI algorithms to dig deep into large financial data sets, unearthing accounting red flags that the human eye might miss.
• Wiz, an Israeli cloud security startup, helps security teams empower its data teams to deploy more useful AI applications faster and more responsibly; the startup created a Vertex AI integration that helps monitor and manage the security risks associated with running AI models.