Product Type | Examples | Category | Direct vs. Indirect | Creators |
|---|---|---|---|---|
 | How to Study for Exams - An Evidence-Based MasterclassPhotograph your ArtworkInfluencer School80/20 Design ChallengeStream Deck Workshop CourseDigital EconomicsWorld Class CoachingPart-Time YouTuber AcademyThe Operating System (Grow & Monetize Your LinkedIn)All Access PassBuild in Public MasteryDeveloper to LeaderMastering ConvertKitPodcast Like The ProsBuild A Beloved MembershipLean Body 90Web Design Course Bundle |  Digital Product |  Direct |  Ali Abdaal Nate Kadlac |
| Creator CatalystCommunity Building Crash Course | Digital Product Live Learning | Direct | |
| How to Study for Exams - An Evidence-Based MasterclassInfluencer SchoolPitch Publicity Profit Bootcamp | Digital ProductLive Learning | Direct | Ali Abdaal Natalie Ellis Danielle Canty Christina Nicholson |
| Photograph your ArtworkTeams Mini Course80/20 Design ChallengeGenerate Leads and Sales with LinkedInHow To Write Like A Journalist | Digital ProductLive Learning | Direct |  Jenna Rainey Miss ExcelNate Kadlac Margo Mulvihill Kayleigh Moore |
 | Champagne Client Content KitUltimate BrainThe Perfect LoafSmarter Emails Using LiquidVC Financial Modeling BundleWelcome Email TemplatesClarity Call CheatsheetsStream Deck Workshop CourseWorkflow of the MonthDigital Economics30 Days of LinkedIn ContentInfluencer SchoolInstaClub HubDIY License Agreement + Terms of UseLegal Foundations Pack | Digital Product | Direct |  Mariah Coz Thomas Frank Maurizio Leo Jason Resnick John Gannon Jeff Felten Katelyn Bourgoin Cat Muvihill |
| Lightroom PresetsPreset Master Bundle (for Davinci Resolve) | Digital Product | Direct |  Peter McKinnon Patrick Stirling |
 | Champagne Client Content KitPreset Master Bundle (for Davinci Resolve)Subtitle ProThe Perfect LoafLanding Page Hot Tips EbookSmarter Emails Using LiquidVC Financial Modeling BundleClarity Call Cheatsheets30 Days of LinkedIn ContentAdvantagesMeat & Hair's Creative Writing SchoolInfluencer SchoolDoing Content RightThe Retention HubLean Body 90 | Digital Product | Direct | Mariah CozPatrick StirlingMaurizio LeoKatelyn Bourgoin |
 | The Perfect LoafWorkflow of the MonthStratecheryThe Browser |  Subscription Membership | Direct | Maurizio Leo Sara Loretta Ben Thompson |
 | Find What Feels GoodFader ProJenna Rainey PatreonAcquired Limited PartnerMeat & Hair's Creative Writing SchoolInstaClub Hub | MembershipSubscription | Direct |  Adriene Mishler (Yoga With Adriene)Jenna Rainey Ben Gilbert David Rosenthal Ash Ambirge Brock Johnson |
 | $100M OffersWrite Useful BooksDoing Content RightThe Pool Care Handbook |  Physical Product | Direct |  Alex Hormozi |
| Atomic HabitsFinancial Feminist | Physical Product Royalties |  Indirect |  James Clear |
| The Color CubePeachy MerchThe Happiness Project Lab22Memento Mori MedallionWeekly Clarifier: Filter Out Cloudy Pool WaterOriginal 8-in-1 Metal Raised Garden Bed | Physical Product | Direct |  Sarah Renae Clark Sara Dietschy Gretchen Rubin |
 | ConvertkitHappier AppSenjaPubler | Subscription | Direct |  Nathan Barry |
| Ship 30 for 30Build a Second Brain (CBC)Write of PassageBreakthrough FacilitationYouTube Accelerator | Live Learning | Direct |  Nicolas Cole Dickie Bush Tiago Forte |
 | YouTube ConsultingNotion Consulting | Services | Direct |  Jamie Rawsthorne Marie Poulin |
 | Palladio DFY LicenseNurtureKit Intensive DayGrowletter Newsletter GrowthWork Hubs | Services | Direct | |
 | YouTube Private & Group Coaching1:1 Founder CoachingProfessional Transition Coaching | Services | Direct | |
 | Unconventional Acquisitions MastermindBreakthrough FacilitationConnection ClubB-SchoolEdutainersYouTube Private & Group CoachingDeveloper to LeaderBuild in Public MasteryDigital EconomicsAdvantagesYouTube AcceleratorInstaClub Hub | Services | Direct |  Codie Sanchez Gwyn Wansbrough Kat Vellos Marie Forleo Film Booth Derral Eves Ankita Kulkarni Kevon Cheung Dan Koe Austin Church Paddy GallowayBrock Johnson |
| Power Hour+ WorkshopWork Hubs | Services | Direct |  Becky Pierson DavidsonSara Loretta |
 | Founders AMAAcquired Limited Partner | SubscriptionMembership | Direct | |
 | The LabThe Perfect LoafWorkflow of the MonthAll Access PassWrite Useful BooksBuild in Public MasteryDeveloper to LeaderConnection ClubWe Should All Be Millionaires: The ClubInstaClub Hub | Membership | Direct |  Jay ClouseMaurizio LeoSara Loretta Smart Passive Income Rob FitzpatrickKevon CheungAnkita KulkarniKat Vellos Rachel RodgersBrock Johnson |
 | Creator Science Toolbox | Affiliate | Indirect | Jay Clouse |
| Creator Science Toolbox | Affiliate | Indirect | Jay Clouse |
| Creator Science Toolbox | Affiliate | Indirect | Jay Clouse |
| Affiliate | Indirect | ||
 | Sponsor The Saturday SolopreneurSponsor The FuturSponsor Trends.vcSponsor ADHD Jesse |  Advertising | Indirect |  Justin Welsh Chris Do Dru Riley Jesse Anderson |
| Advertising | Indirect | ||
| Podcorn | Advertising | Indirect | |
| Brand Partnerships | Advertising | Indirect | Sara Dietschy |
 | Jenna Rainey Patreon | Tipping | Direct | Jenna Rainey |
 | TikTok Creator Fund | Royalties | Indirect | |
| How to Study for Exams - An Evidence-Based Masterclass | Royalties | Indirect | Ali Abdaal |
| Royalties | Indirect | ||
| CatCoq on Society6 | Royalties | Indirect |  Cat Coquillette |
 | The Perfect LoafCreator Hooks ProThe Retention Hub | SubscriptionMembership | Direct | Maurizio Leo Jake Thomas George Blackman |
| Part-Time YouTuber AcceleratorUnconventional Acquisitions MastermindB-SchoolThumbnail UniversityThe CEO TeacherNotion MasteryWe Should All Be Millionaires: The Club | Live LearningMembership | Direct | Ali AbdaalCodie SanchezMarie ForleoFilm Booth Kayse MorrisMarie PoulinRachel Rodgers |
 | Services | Indirect |
Subcategories
These are specific types of products that can be created within a particular income stream.