- £20 budget per platform
- 5 creative per platform
- 3 audiences per platform
- 15 total ads
- Pick objective
After 3 days kill (up to) 10 worst performing ads
Replace with new 10 new creative
Continue this cycle
Identify winners and scale
After 3 days kill (up to) 10 worst performing ads
Replace with new 10 new creative
Continue this cycle
Identify winners and scale