In consumer packaging design, utilizing materials with varying levels of opaqueness is a great way to showcase what’s inside the package, giving the product a chance to sell itself. What better way to align with FDA efforts for ingredient label transparency than providing “transparency” related to the package’s physical contents. This is a technique that’s also traditionally applied to print design. For example, layering transparent sheets of substrate to enhance the depth of a design and showcase content on the next page.
Design by Freddy Taylor